Packaging has always played a very important role in preserving, protecting and presenting the products. From the very early days of the basic wrappers to the intelligent, eco-conscious designs, flexible packaging solutions have already come a very long way. For the brands and customers simultaneously, packaging is no longer a necessity, but this is a statement. Many global leaders in the packaging industry are consistently shifting their focus to the products and services from the house of a flexible packaging company so that everybody can enjoy delivery of smarter and sustainable packaging options for the fast-moving modern world.
Flexible packaging dates back centuries, although the early forms were far from the high-performance materials which we know today. Initially, people were shifting the focus to the usage of elements like leaves, cloth and animals’ skin to carry and preserve the good food items. No doubt these were biodegradable and served the basic functionality, but they were very far away from the perspective of durability and branding. Further, the industrial revolution brought a significant number of changes in this industry, and now paper and wax-coated wrappers are becoming very common in addition to the single-use plastic films that provide you with the strength, clarity and moisture resistance with comprehensive protection on the retail shelf. Flexible packaging is basically any package or part of a package whose shape can be readily changed, and unlike the rigid container, it will include bags, pouches, liners, wraps and films. The beauty of flexible packaging lies in its flexibility, and it can be customized in size, shape, material and printing, which makes it virtually suitable for every industry from the food to the pharmaceuticals.
Several innovations have transformed the industry:
- Multiplayer films: These are the laminates that combine multiple materials to improve the shelf life and the barrier properties.
- Modified atmosphere packaging: This is used for perishable goods and further replaces the air in a package with a gas mix that prolongs the freshness.
- Recallable features: These are the wrappers and resealable adhesive, which make it flexible, packaging-friendly and more user-friendly by reducing the waste.
- Digital printing: The brands can now create shorts with vivid, customised artwork and other associated options, which help boost the marketing potential.
Why is flexible packaging very popular in the modern world?
- Light in weight as well as helps to save space: More and more companies are getting in touch consistently with the flexible packaging manufacturer because the flexible packaging is light in weight and is also very space-saving in comparison to the bulky containers. This will take up very little space during shipping and storage, and further, this aspect helps in reducing the cost of transportation and carbon emissions.
- Helpful in extending the shelf life: The advanced level barrier properties very well help in providing you with protection from moisture, oxygen, ultraviolet rays and contaminants, which further helps in promoting the freshness of the product and safety.
- Reducing the material usage: The flexible packaging will always be at the forefront in terms of using less material in comparison to the rigid alternatives, which eventually helps in reducing the cost of production and reducing wastage.
- Versatile designing options: The flexible packaging is very popular because it can be shaped, sealed and printed in many ways, and further will be helpful in providing you with excellent shelf visibility with branding opportunities without any problem.
- Best possible convenience for customers: Since flexible packaging is very easy to open, reasonable and portable, customers will always value the usability related to it. This concept is becoming much more convenient and popular among modern-day customers due to multiple benefits related to it.
- Potential of sustainability: With recyclable and compostable options available in the market, flexible packaging will be helpful in supporting the eco-conscious brands in terms of reducing the environmental impact without any hassle.
Some details you need to know about the industrial applications of flexible packaging:
- Food and beverages: From the coffee bags to the frozen vegetable pouches, flexible packaging will always be helpful in keeping the food fresh, visible and safe. This is lightweight and usually microwaveable, which makes it ideal for fast-moving food sectors.
- Personal care and cosmetics: The flexible tubes, sachets and simple pouches are increasingly used for lotion, shampoo and beauty products, which perfectly enable the customers to enjoy the benefits of branding convenience without any problem.
- Pharmaceuticals: The heat-resistant pouches and medical-grade sachets can be perfectly used to ensure safety and compliance in this heavily regulated industry of beauty products and pharmaceuticals.
- Industrial and household products: The flexible films are becoming very important for cleaning agents, detergents and even automotive lubricants because in this case, people will be able to enjoy the benefits of a safe and secure ceiling with easy dispensing at all times.
- E-commerce and retail: The pouches with vibrant graphics can be perfectly used in the cases of flexible packaging, and further, this concept becomes very important for the brands interested in reducing the cost of shipping while improving the unboxing experiences.
Getting in touch with the professionals for the flexible packaging solutions will be very important because in this case you will be able to enjoy easy access to the expertise and infrastructure at all times, which further will allow you to go for customisation in size, structure and printing. Additionally, going for a very fast turnaround for large volumes and sustainable material options will be highly recommended, so that you can combine cutting-edge technology with deep market insights, and delivery of the flexible packaging products will be perfectly done. This will allow you to align with every revolving customer behaviour and industry standards without any hassle.
Conclusion: From the humble beginnings to the high-tech designs in the modern-day world, flexible packaging has beautifully converted itself into a success story. The paper cup manufacturers are now at the forefront in providing you with the widest selection of packaging solutions which are tailored for your industry and specific needs, and whether you are in food service, retail, healthcare or any other industry, flexible packaging products will allow you to enjoy delivery of efficiency, quality and innovation with flexible packaging at its best.
